We are Visionaries, Dreamers, and Executors of Extraordinary Events
At Blag Events, we provide a wide variety of services. Our greatest strengths are in our creativity and flexibility. Come to us with an issue and we would provide creative ideas on how to solve your business challenges. From conceptualising, to planning the event flow, setting up logistics, audiovisual equipment, engaging talents, to the actual onsite coordination and execution. We even provide an after-event review if required to let you know what to look out for in the next event to ensure greater success.
We are a full-scale event management company that delivers superior service and measurable results. As an agency, we value reliable hospitality and the highest form of service so we can create epic events you will remember for a long time. Our creative, skilled, and innovative team of professionals can provide the comprehensive services and solutions you are looking for. It’s our attention to detail and our burning love and passion for what we do that helps us create the events of your dreams.
We approach every project with obsessive precision and meticulous attention to detail. No matter the size or scope, we will approach and manage your event like a business—with defined milestones, clear strategic goals, and a comprehensive plan to ensure we will deliver a spectacular event that will exceed your expectations. We will get to know your business thoroughly so we can focus on your challenges and plan an event that supports your business goals.
How We Work
We Will Get to Know You
We will find out what your business is all about and what your challenges are. We believe that when we truly understand your company and your culture, how your organisation operates, and your long-term strategic plans, we can create the event you truly want. We work best when we become your strategic event management partners and not just some outsource help.
We Do the Heavy Lifting
Once we have learned about your business and your event goals, you can rest easy knowing we will create an event that is on point and in line with your targets. Planning is hard. It can also be very stressful and tricky. Fortunately, you can leave the job to our expert hands. We will do all the heavy lifting for you.
From our industry connections, network of preferred and trusted vendors, and years of experience, we can deliver the full service event management experience of your dreams. We are equipped to deliver a world-class event and experience each and every time. Your job is to run your business. Leave your events to our able hands.
Sit Back and Relax
At our core, we are passionate about events. We love managing schedules, production plans, and other on-site details. From catering to on-site coordination, we have it covered. We will make sure every important detail is carefully looked after. Knowing that every last detail is looked after allows you to focus on the stakeholders and attendees. We will take care of the rest.
Our Approach
Advanced Tools
Certified Experience
Competitive Pricing
Great Support
We will make sure your event effectively promotes your brand and business. Our team will support your team all the way.
Success Guarantee
We have mastered everything needed to create successful events. When you work with our trusted team, we will create an event everyone will remember and talk about for years to come.
At Blag Events, we provide value and not just productions. From nonprofit fundraisers to industry trade shows, we plan and execute them confidently with your goals and key objectives in mind. At all times, we will deliver the expertise, skills, and creativity to bring all your goals to life. We will combine leading technologies, innovative ideas, and sophisticated processes to orchestrate every aspect of your event with utmost precision.
From planning all the important aspects of your event down to motivating you when things get tough, your complete satisfaction is our priority. We will please your attendees, manage risks, and take care of all the details so you will be able to enjoy your event as well. We will guarantee your complete satisfaction and peace of mind before, during, and after your event.
FAQ
Below are the five stages of event planning:
1. Research and Goal Setting
2. Designing the Event
3. Branding the Event
4. Coordination and Planning
5. Evaluating the Event
Events are classified based on their context, size, and type. The three main categories of events are as follows: charity, corporate, and private.
The event manager is considered responsible for the overall management of the event. Their responsibilities and roles include resourcing, organising, human resource management, creative directing, financial management, liaison, troubleshooting, negotiating, and public representation.
Below are the top skills event planners need to possess to succeed in the industry:
● Commercial awareness
● Problem-solving skills
● Project management skills
● Multi-tasking abilities
● Communication skills
Below are some of the most important characteristics you should look for:
● General experience
● Relevant experience
● Qualifications
● Testimonials
● Proper Insurance
● Vibe
How to Plan a Successful Event Marketing Campaign
Event marketing is an impactful and versatile marketing channel that has become more crucial across different industries. In today’s digital age, campaign event companies know that consumers are inundated with different forms of digital messaging. They also know that live events have the power to transcend all the noise.
A campaign event company also knows that event marketing is one of the most personable and direct ways to connect and engage with the target audience. However, executing an event marketing campaign is not always as easy and straightforward as it seems. For starters, it will require having control over various moving parts.
When planning a successful event marketing campaign, keep the following basics in mind to ensure you stay on track and maximize your results:
Create SMART Event Goals
SMART is an acronym that stands for specific, measurable, achievable, results-oriented, and timely. By carefully establishing the objectives of your event campaign, you will be able to better manage and communicate to your team members so they can understand the importance of the campaign.
Having specific goals will also make it easier for the team members to understand what they need to do and stay on the same page. It is also important fro the goals to be measurable so you can accurately assess the performance of the campaign. Keeping everything achievable is also crucial to the event’s success.
Being results oriented will help you focus on the objectives needed to achieve your desired outcome. Finally, the goals need to be timely so it’s easier to achieve them. Setting hard deadlines can also help warrant that tasks are met and everything is progressing accordingly.
Determine the Appropriate ROI Metrics
Once you have established your goals and objectives and the team members already know about them, you need to decide on the metrics with which you will measure each goal and objectives with. Keep in mind that goals are measured differently and it is crucial that you are able to select the correct metrics to monitor.
Create a Detailed Marketing Planning Timeline
Once you have set the event metrics and goals, it’s time that you draw up your plan of attack. When outlining the planning process, one of your primary focus should be on setting the deadlines as opposed to creating a list of tasks.
By viewing the process as a timeline and not a to-do list, it becomes easier to prioritize tasks. You need to also make adjustments as your campaign moves forward. You can use a Gantt chart to make organizing your event planning a lot easier.
Gantt charts are designed with the timeline along the top row and the specific projects in the left-hand column. A Gantt chart is a great way to get a comprehensive and clear view of your event marketing campaign.
Book the Right Venue
Securing the appropriate venue is one of the first tasks you should take care of. This is especially important since large venues are often booked months (sometimes, years) in advance. Before booking the first available space, you also need to have a clear vision of how you want your event to unfold.
You need to also secure a venue that is large enough for attendees to be able to mingle. You can also consider getting small meeting rooms if you want more organized networking sessions. Other important points you need to consider include staging areas, lighting, and accessibility.
Secure Sponsorships
This is one of the most difficult tasks event organizers need to face. However, this is crucial when you are hosting a large scale event. Reach out to potential sponsors as soon as possible. Make sure you also have an enticing sponsorship package they can’t refuse.
Awesome Event Marketing Examples
If you are planning your next event campaign, it is reassuring to know you don’t have to reinvent the wheel. If truth be told, there is no shortage of amazing event marketing examples you can look into. If you work with a campaign event company, they can also provide wonderful event marketing ideas that will suit your needs and budget.
The importance of hosting event marketing campaigns cannot be overstated. Not convinced? Consider this: a whopping $108 billion is spent on event marketing yearly in the United States. Also known as experiential marketing, at least 90% of nonprofits report it is one of the most important activities they engage in.
If you are looking for exceptional event marketing ideas, below are some of the best campaign event companies swear by:
User Conferences
User conferences can be very enticing for many people and industries. Since they typically have a theme that is relevant to the industry, they are also considered effective networking events. When hosting a user conference, make sure your company practices what your event preaches.
For instance, if you use the event to promote all-natural bath products, make sure you highlight your most popular items. You can take the experience a notch by using the products to provide an aromatic immersion your target audience can enjoy at the event. You can also design your decorations and marketing materials to match your theme.
Pop-Up Shops
Over the years, pop-ups have become quite popular. One of the most iconic examples of pop-ups was Rainbow Room’s tiki bar in 2019. The famous New York dining venue offered drinks, snacks, and festive tiki cocktails to all attendees.
While they typically cater to an upscale clientele, the pop-up gave other potential customers a chance to experience what they have to offer without needing to dress up. They also stayed true to their theme by offering cotton candy, rose sorbet, etc.
Networking Mixers and Events
Contrary to popular belief, networking events don’t have to be industry specific. However, they should help you expand your reach inside and outside of your local area. At least 72% of people reported that looks and handshakes done in the professional setting have helped influence their impression of a brand or company.
Clearly, there is great benefit in incorporating a personal touch to your event marketing. It would be ideal that you host an event that allows your target audience and other authorities in your industry to experience something authentic. Building a networking hub for people with shared interests is another great idea you can look into.
Some of the great examples include tech talk, couple’s night, and weekly book club. Another idea you can look into would be hosting an open house or an alumni mixer. If your business shares a common interest with organizations in your area, you can also team up with them to make your event even more interesting.
Lunch and Learns
Invite your donors, potential clients, and customers to join you for a memorable lunch as they learn about your business and brand. For example, if you are a nonprofit, you can teach attendees about your experience in the industry, what they can expect when they run a nonprofit, and how they can start one.
If you are running a business, you can attract potential customers by hosting a class for beginners or providing attendees with an opportunity to watch how your products are created. Lunch and learns also provide potential clients an opportunity to engage with your product or services in a hands-on way.
Your Quick Guide to Corporate Event Planning
An event that celebrates the achievements of your sales or marketing team, a new product launch, or a team picnic out in a picturesque countryside are all classic examples of corporate events. Corporate events can either focus on the employees or the clients.
Corporate planning can seem straightforward. However, they can be tricky if you don’t know how to plan and execute one. This is where the help of an experienced events planner can come in handy. If you want to know how to plan a corporate event, below are some of the tips seasoned events planner swear by:
Set Objectives and Goals
One of the first things you need to do when planning a corporate event is to determine the objectives and setting type of the event. Figure out what the event will be about and the goals you want to achieve. Whether it’s a team meeting, picnic, or something else, having a goal will help you plan things accordingly.
Another important factor you need to consider is the people you are targeting or the people that will be attending your corporate event. In line with this, you need to keep their expectations and needs in mind. Create a list of the things your guests will expect and incorporate them in the planning.
Set the Budget of the Event
Once you have set the goals and objectives of your event, it’s time to look into your budget. When deciding how much you are willing to shell out, you need to keep in mind all the possible expenses the event will incur.
Identifying a budget is also important so you would know how to ensure you don’t go beyond the budget you have identified. You can also negotiate prices and costs when you have a specific budget in mind.
Make a List of Guests
Once you have covered the objectives and the budget, you need to work on the people you would like to invite if it’s a client specific event. If it’s an internal event, you can look into creating an attractive invitation card for all the participants.
Identifying your audience during the planning stage can also help you pick the required services and equipment accordingly. If your objective is to entertain or entice new prospects, it is ideal that you send the invitations at least a week or two before the event.
Pick a Location
Once you have finalized the guest list, picking a location is your next important task. The key is to pick a place that can help make the event more memorable. When deciding on a venue, it is crucial that you keep your budget in mind.
It is recommended that you pick a venue that will appeal to your audience. In addition, your venue should match the theme of your event. It is also a good idea to pick a venue at least beforehand to avoid any last-minute issues.
Market the Event Properly
If you are hosting an external event, you need to spend money and time on marketing and advertising. It is considered essential that you are able to incite excitement to help ensure the success of your event.
Nowadays, you can use social media to promote the event for free. You can also use channels such as email marketing and content creation to create excitement among the attendees until the event happens.
There are also many free email marketing services available that you can also use. You can also take advantage of social media automation tools to help you manage your social media accounts and promote your events extensively.
Different Stages of Event Planning
If you don’t have a solid plan, you will risk chaos, disorganization, and not meeting your event goals and objectives. Seasoned events planners follow a comprehensive plan that can help guarantee success. Rather than going into your next event with no clear plan, events planners cover the different stages of event planning.
Researching and Goal Setting
Depending on the event you are planning, you will need to carry out some research before starting anything. If you skip this important step, it might mean disaster for your event. During the research process, you need to determine what the goals are—raising money, networking, training, sharing new ideas, etc.
Prepare a list of questions to stay organized and efficient. You also need to know the budget needed for the event, the date, and the number of attendees you expect. Once you have completed your research, you also need to figure out how you can measure the success of your event later on.
Designing the Event
This includes the master plan for your event. This is where you will find a venue that can accommodate the theme of the event, its purpose, and the number of guests and attendees. You need to also work with the venue staff throughout the planning process to ensure things go smoothly.
Once you have identified the venue for the event, you need to also determine the team of people who can help you to work on the design tasks. Delegating responsibilities to different team members can help ensure things won’t be too overwhelming for you. You also need to make sure each member of the team will contribute to the plan.
Branding the Event
An event with clear objectives and goals is easier to brand. You will know what you want and the guests and attendees will know what to expect. When branding your event, you need to figure out how you can make your event unique and worth attending. You need to also use promotional materials to create some excitement around the event.
It would also be a good idea to come up with a tagline or motto for your event to make it even more appealing. Think about the right logo, tagline, and name as you build a brand around your event. It should be very clear to attendees what they can expect and what they can get from the event should they choose to attend.
Coordinating the Event
Coordination involves finalizing the plans with everyone involved in the event. Every member of the team should know what their roles are and how important it is to the success of the event. They also need to coordinate with different components so everything will go as seamlessly as possible.
Every member of the team should also know the start and finish time. It is crucial to also have important information ready in case there are issues that need to be addressed. For instance, everyone needs to know who to get in touch with in case there are unexpected technical issues that need to be fixed.
Evaluating the Event
The evaluation stage is important for event planners who want to gather feedback and would like to build their reputation as a planner. For formal work training and conferences, paper surveys and online surveys are typically sent out to collect feedback about the event.
You can also include questions about the specific objectives you have or questions about the organization in your feedback form. Discuss with the members of the team if you have achieved the goals and objectives you have identified. This is also the ideal time to explore the areas you need to improve on and the areas you are great at.
The Most Common Types of Corporate Events
Whether it’s a golf tournament or a conference, corporate events are used by companies and brands to bring their employees together. One of the primary goals of a corporate event is to help people establish interpersonal relationships that can’t develop inside the four corners of the office.
To make their corporate events stand out, most brands invest in the help of top event companies. Fortunately, there are many types of corporate events you can consider to help you achieve whatever business objectives you may have. Some of the most common types of corporate events top event companies swear by include:
Conferences and Seminars
Most companies plan and hold conferences and seminars with a target audience and provide them with relevant information. Seminars on the other hand are shorter events that can last anywhere from a couple of hours to a few days. Seminars and conferences also have single or multiple speakers.
Participants of seminars and conferences are kept together in the same space while the event is ongoing. Conferences typically have multiple sessions. Conferences are also typically held and hosted in hotels. They also often start with a keynote session and then a breakout session is done by topics.
Trade Shows
Companies and organizations consider trade shows as one of the best lead generation activities. Companies can opt to sponsor or host a trade show to highlight their image as an industry leader.
Trade show planning involves negotiating sponsorship rates for advertising, booth space, promotion, and speaking opportunities. Typically, trade shows are hosted in large venues so companies and organizations can showcase their products and services.
Incentive Programs and Executive Retreats
Organizational planning and business development are often the topics of these types of corporate retreats. However, equal importance is also given to enjoyable activities as part of the rewards and incentives. This type of event requires spending money on a per-person basis to put together these events.
Incentive trips and executive retreats usually last between three to five days. Planning also involves paying close attention to lodging, catering, transportation, site selection, business meetings, and other activities.
Appreciation Events
These types of corporate events give companies a chance to spend informal time with their guests in a non-conventional environment. This also gives both parties an opportunity to learn more about mutual business opportunities and build rapport.
Appreciation events can also come in the form of programs that are geared toward employee appreciation to those who show client appreciation. There are many types of appreciation events that organizations hold. Some of the most common include:
- Tickets to popular events
- Holiday parties
- Dinner and theater
- Day at the racetrack
- Day and evening cruises
- Suites at sporting arenas
- Private parties at music festivals
Organization or Company Milestones
Company or organization milestones provide an opportunity to celebrate grand openings, anniversaries, and other major company or organization milestones. Company milestones can vary in their execution significantly. However, they tend to follow similar programs as client and employee appreciation events.
Milestone markers are usually celebratory in nature. They can also be limited to company employees but can also be expanded to include vendors, clients, and even the local community. This would depend on your company’s public presence and size.
Team Building Events
Team building events are designed to boost employee goodwill, morale, and confidence. These events also provide a great opportunity where employees can spend time together outside of the four corners of the office. Physical and outdoor activities can include workshops about emotions in the workplace.
How to Plan a Corporate Event: Your Quick Guide
Businesses that want to build and establish lasting relationships need to know how to create corporate and professional events that stand out. Top event companies in Singapore can attest that hosting corporate events can help strengthen bonds with clients and partners and develop genuine connections.
Corporate events also provide businesses with a personal way to build a robust relationship with their target audience while helping establish brand loyalty and recognition. To create powerful and unforgettable corporate events, top event companies in Singapore keep the following planning essentials in mind:
Know and understand the purpose of the event.
Once you have decided to hold a corporate event, your next important step would be to define what you want to accomplish. It is crucial that you know what the goals and objectives of the event are before you tackle anything else.
Start by asking yourself why you want to host the event in the first place and what you hope to gain from it. Once you have identified your expectations and goals, you can then figure out the kind of event that will best resonate with your target audience.
Rather than thinking of the event as nothing more than a corporate gathering, look at it as your way of delivering an interactive brand experience. As such, you need to make sure that your event is both engaging and meaningful.
Identify your target audience.
Another important part of the planning process is defining your target audience. Figuring out the people you want to target and how to reach them is crucial to the success of your event.
Once you have identified your audience, you can create an event or program that suits their needs and interests. Also, regardless of how large or small your guest list is, it is important that you focus on providing a fun and memorable experience.
Set a realistic budget.
You need to know how much you have to work with before you can decide on the event you want to produce. In line with this, you need to decide early how much you would like to spend and then add at least 10 percent more to that for cushion.
Once you have a budget, you need to know and decide where you should allocate your resources. For instance, if you spend more on lavish decorations than on personable speakers, your event might lack substance.
Additionally, make sure you don’t skimp on food or beverages. You also need to consider attendees with dietary restrictions. While this might not seem as important as the other aspects, attendees are way more forgiving of some missteps when they are not hungry or thirsty.
Pick a theme and a format.
Once you have set your event objectives and identified your target audience, you need to pick a topic or theme for the event and figure out the best format to present it to your guests. For instance, you can coordinate with an industry expert as opposed to just working with a vendor.
Other popular options include keynotes, roundtables, breakout session speakers, and peer-to-peer learning. As a general rule of thumb, always provide opportunities for attendees to do something fun, memorable, and entertaining, something they won’t typically do anytime or anywhere.
It would also be a great idea to create corporate events that go beyond theater-style seating and one where attendees can be in front of people to learn and network. Figure out what you can do to make it an “out of the box” event. Make sure it’s different from all the others and even the ones you have previously hosted.